We have seen this happen with clients who optimize their content for search - not for searchers. We started the optimizing for searchers services from Key Practices several years ago. Here's why:

We're not just Internet savvy, we're sales and marketing experts.

We start by analyzing your current sales and marketing programs and report back with an optimized marketing campaign designed to dramatically increase traffic, visibility, leads, new customers, and sales.

Our SEO Services include:
a. Competitive Analysis: We run diagnostics that review several factors about your site against your closest competitors and create a baseline to measure improvements
b. Site Search Review: We will make sure your site is optimized for searchers by doing a deep keyword analysis and create the right mix.
c. Review of your sitemaps and other SEO related elements from links and meta tags.
d. Monthly review, tweeks, and more: We will track the improvements, and optimize your site for maximum presence in the key search engines.
Optimized for Search?
Build Market Presence with Promotion Services from Key Practices
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"The general who wins the battle makes many calculations in his temple before the battle is fought.
The general who loses makes but few calculations beforehand."
---General Sun Tzu
Get Page 1 Search Results on Google
Website Searches Are Not Equal
One of our clients asked us to make over their site and update their messanging. They were a technology certification company offering training but they wanted to be known as "educators". After extensive research, we were able to show the client why they needed to change their key word descriptors... Within one month they went from not found in the top 20 pages of Google to the first page in the organic results in position 5.

Are you optimized for Local Search?
FACT 43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book