Stand Out from the Crowd and Build Market Presence with Web 3.0 Promotion Services from Key Practices
Public Relations Services
a. Writing and producing press releases, social media releases and press kits
b. Designing a release schedule targeted toward appropriate media
c. Investigation of alternate PR activities, such as speaking engagements and award strategies
d. Management and coordination of Media Relations
Collateral, Website Development & eMarketing Services
A Collateral Plan supports your sales and marketing strategy. Based on that plan, we design and produce collateral for electronic and print media promoting your organization and offerings, and includes:
a. Copywriting and graphic design
b. Designing and implementing a complete Website, including promotion, email and 7x24 support services
c. Message Development
d. Creating collateral materials such as brochures, case studies, presentations, and white papers
e. eMarketing messaging, Opt-In program, database development
f. Creating high impact advertising campaigns through appropriate media outlets
g. Writing newsletters and producing contests to generate credibility and excitement
Promotion = Presence
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"The general who wins the battle makes many calculations in his temple before the battle is fought.
The general who loses makes but few calculations beforehand."
---General Sun Tzu
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The "Audience Choice Award" is one of the prestigious awards received by our CMO for her presentation of a new technology product she was acting Marketing Director for nLayers. The presentation was limited to 5 slides including the cover - the presentation outlined the market need, the existing tools/competition, how it works, the value proposition and ROI / benefits.
This presentation was delivered by the CEO to the Under the Radar IBD attendees.
Additional promotion and marketing success for nLayers included: 2 product launch campaigns, bringing in more strategic focus to the product positioning and garnering two awards and designation as a “Cool Vendor” by Gartner 30 March 2005 and an Innovator Award from Network Magazine (May 2005); over 25 press and analyst mentions, white paper creation (5), ROI tool creation which was utilized to shorten the sales cycle from 8 months to 90 days. (nLayers is a success start-up story - acquired by EMC)
